Wiltshire’s visitor economy currently generates around £1 billion per annum and supports some 20,000 jobs
With 6,000 years of history, Wiltshire is home to a range of iconic attractions, including the World Heritage Sites of Stonehenge and Avebury, visitor attractions such as Longleat and Stourhead, the medieval Salisbury Cathedral, and picturesque villages such as Lacock and Castle Combe.
The county also has a range of stately homes and landscape gardens and award-winning museums. It offers a choice of modern-day attractions, from motor and horse racing to shopping centres.
Key organisations in the tourism sector include Longleat Safari and Adventure Park, which also features Longleat House and events and shows, and Center Parcs, offering leisure facilities amidst Longleat Forest in Wiltshire. The National Trust and English Heritage are also present in Wiltshire through attractions such as Lacock Abbey, Stourhead House adn Garden and Old Sarum.
Whatley Manor, Bowood Hotel, Lucknam Park, and Manor House Hotel are examples of first class hotels in Wiltshire, with most of its restaurants receiving a Michelin star, such as The Bybrook and The Park.
Almost half of Wiltshire’s landscape has been designated an Area of Outstanding Natural Beauty. There are more than 8,200 paths for walkers and cyclists, making the great outdoors a major draw for many of Wiltshire’s visitors.
Wiltshire offers an outstanding range of festivals , theatres and events throughout the year, from arts and crafts to local food and drink.
Visit Wiltshire was established in August 2011 and is the official tourist board for the county. Visit Wiltshire’s priority is to grow the visitor economy by raising awareness of the destination and generating additional tourism visits and spend.