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Wiltshire-based design studio Mette has worked on a project to produce 900 demonstration stands to be used in Tesco stores.
The Holt-headquartered company, alongside its specialist sub-brand Pop Up Cookspace, has worked with brand activation agency N2O.
Tesco will use the new range of hot and ambient demonstration units in the majority of its Extra and Superstore format stores.
N2O selected Mette following a comprehensive search for a partner that would meet its specific design and production requirements.
Caroline Santos, creative director of Mette, said: “Where food is concerned, the best expression of your brand is a live event where consumers can sample the product and be inspired. So much thought and care goes into brand, innovation, ingredients, culinary styles and campaigns that it is vital to extend that same consideration into the physical environment - especially if it’s a temporary one that has just a short time to make a big impact.
“Our Pop Up Cookspace products, and the sampling units and accessories we’ve produced in collaboration with N2O for use in Tesco stores, are an expression of this. They are mobile and practical, but adaptable for the brands that will be using them, and an engaging platform to showcase high calibre products and creativity.”
Pop Up Cookspace, which has a base in the Glove Factory Studios in Holt, has preiovsuly developed mini-kitchens featured in cookery theatres, retail and destination marketing, community development projects, food festivals, product launches and television shows.