Sourced from Insider Media News - follow link to original article
Melksham-headquartered Cooper Tire Europe has agreed a deal to become the official tyre partner of German Bundesliga team FSV Mainz 05.
The company’s branding will appear on the football club’s LED advertising boards at their home ground the Opel Arena.
The three-year partnership starts with Mainz’s first home game of the 2016/2017 season against TSG 1899 Hoffenheim on 11 September.
Jeff Schumaker, managing director, Cooper Tire Europe, said: “Over the last few years we have shown through our association with Arsenal FC, in the UK’s Premier League, that football sponsorships are one of the best ways of promoting the Cooper name to a mass audience.
“We are delighted to be extending our football partnerships across Europe with this sponsorship of the successful Bundesliga team FSV Mainz 05. It’s our belief that we have identified a German club that is on an equal footing to our brand both in terms of values and vision.
“This presents us with the ideal opportunity to increase brand awareness in the German market, which is one of our key territories.”