Wiltshire's Box Steam Brewery rebrands its beers as demand grows

Monday, 30th September 2013

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Box Steam Brewery has redesigned all of its packaging and tap labels in a rebrand of its 12 beers.

The Holt-based brewery has launched a new range of brightly coloured labels which include a description of the ale and a brand new strapline ‘Steam Brewed in Wiltshire’.

The company is hoping to promote its strong artisan feel and reflect the engineering and heritage of the brewery’s inspiration – Isambard Kingdom Brunel.

To coincide with the rebrand the brewery has expanded its range with new beer Golden Bolt following a successful trial period.

Manager of Box Steam Brewery, Niall Thomas, said: “To ensure we can deliver exactly the right look for our brand we have conducted extensive research, including competitor profiling and in field testing. W e are confident that the new look will appeal to a wide range of consumers and will see our ales promoted in more outlets and increase our distribution across the UK, which will be the next challenge.”

The rebrand has already received critical acclaim achieving a Bronze Design and Package medal in the International Beer Challenge Awards.

 

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