Marshfield bakes up turnover rise

Wednesday, 17th July 2013

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Cake, snack bar and biscuit manufacturer Marshfield Bakery has reported a 155 per cent rise in its turnover after developing an innovation strategy to capitalise on new opportunities.

The Dyrham-based business has development a long term project plan to meet future customer demand which has boosted its turnover from £700,000 to £2m in less than three years.

Marshfield Bakery now employs 45 members of staff after creating a strategy to help it address capacity and process planning at the business.

It was supported by the Manufacturing Advisory Service (MAS).

Chris Smith, director of Marshfield Bakery, said: “We needed support in looking at things from a different angle in terms of the development of the business, how to prioritise our ideas and accommodate anticipated growth.

“We have launched 13 new products and created 22 new full time posts, providing much needed jobs for the surrounding community.”

Andrew Phillips, MAS adviser for Wiltshire, said “Marshfield Bakery is an innovative company with a team committed to growing the business and continually looking for ways of improving operations.

2With our support in identifying and developing ways to fulfil the company’s potential to access new markets, a strong platform is in place for further growth.”

Marshfield Bakery was founded in 1984.

 

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