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Bromham-based Raising the Baa has ended its full year of trading on a high by being nominated as finalist in three Wiltshire business awards initiatives.
The enterprise offers an alternative form of corporate team building activity involving the herding of sheep. Director of the company and life-long shepherd Chris Farnsworth said: “I came up with the idea when Swindon charity Inner Flame needed an outdoors exercise that would help bond a group of urban teenagers and enhance their levels of confidence”.
Whilst team building with sheep continues to be a part of Inner Flame’s regular courses, Raising the Baa has over the past year attracted large corporate clients including HSBC, Sainsbury’s and IKEA, numerous smaller companies as well as Championship football club Burnley.
Such is the originality of the concept that the company hit the headlines of several national newspapers in its infancy and appeared on BBC’s The One Show and Points South West.
“The coverage certainly helped to raise our awareness in our early days and it’s amazing what power the words ‘as seen on TV’ provides when talking with larger organisations” remarked Director of Raising the Baa, Caroline Palmer.
Farnsworth and Palmer, business as well as life partners, are excited about the future of the business, which they plan to expand through a network of associate trainers and shepherds.
“We’ve received much interest from overseas as well as the UK from sheep farmers wishing and needing to diversify their core business” said Farnsworth.
The results of the awards will be known next month.