Wiltshire film aims to entice Tube commuters to visit

Wednesday, 31st October 2012

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A short film selling Wiltshire as a winter tourist destination is playing to people on the London Underground.

The 20 second film showcases the county’s tourism hot spots from Stonehenge to the white horses.

It has been produced by Visit Wiltshire as a way of boosting tourism throughout autumn and winter.

“We hope to inspire people on the Tube to explore the county and remind them it’s only 90 minutes away,” said Fiona Errington of Visit Wiltshire.

The film is showing at 13 Underground stations until 12 November.

Tourism generates an estimated £1bn to Wiltshire’s economy each year and supports more than 20,000 jobs.

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