Through its online advertising service, Google has assessed the strength of online commercial activity in rural areas with populations of 13 000 and less in the UK.
In recognition of their digital status and to encourage other small enterprises to join the growing success of online commerce, Google has teamed up with the Countryside Alliance, to award the town with its own Juice Bar, giving local businesses the opportunity to have one-to-one digital advice for free.
Google has seen the UK’s rural areas beginning to bloom digitally over recent times, and is recognising web-savvy villages that are using the Internet to thrive online, despite not having immediate access to large city amenities and services.
The Rural Digital Trailblazers list aims to highlight that entrepreneurs needn’t be based in an industrial centre or a traditional urban hub to start or grow a business; an enterprise that uses the Internet can be located anywhere.
According to the Boston Consulting Group, companies with an online presence grow from four to eight times faster than those companies without.