Wadworth & Co eyes exports

Tuesday, 3rd July 2012

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Paul Sullivan, sales and marketing director at the Devizes-based company, told Insider the company is looking at the export market for some of its future growth.

“We currently sell in France, New Zealand, Finland and Sweden and have signed agreements with the US and Russia,” Sullivan said. “English ale is niche in these markets but you have to start somewhere.”

The business posted turnover of £55m in its latest financial results and Sullivan said that supermarket sales had boosted the business. Currently, Wadworth’s beers are stocked in Morrisons, Tesco and Waitrose.

“We have our sights set on improving beer volumes and getting it exposes. We need to be seen on the shelves so people will know our beers in the pubs.”

The company has also recently launched a keg stout called Corvus to compete with Guinness. “Guinness has got market dominance. We’re trying to get a share of that,” he said.

Sullivan also spoke about concerns about VAT and other taxes on the industry.

“It would be nice if the government could talk about the beer industry. They don’t seem to be listening,” he said.

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